Jaynie Smith to Keynote Iron Workers/IMPACT Annual Conference

Jaynie L. Smith, an internationally recognized speaker, best-selling author and CEO of Smart Advantage, Inc., will deliver the keynote address at the Ninth-Annual North American Iron Workers/IMPACT Labor-Management Conference on February 29, 2016 at Disney’s Coronado Springs in Orlando, Florida. The conference and accompanying exhibition, scheduled for February 28 to March 2, 2016, will bring together ironworkers, labor-management leaders, business owners and contractors in the construction industry.

Smith spent 24 years of her career as a corporate consultant specializing in helping businesses define and communicate their competitive advantages to differentiate themselves from competition while increasing measurable contributions to top and bottom lines.

In her keynote, “Double in 2021 by Competitive Advantage,” she will address the power of having and effectively using relevant competitive advantages, how the lack of competitive advantages relegates a company to compete and that touting competitive advantages will increase sales, profit margins and market share.

Smith is the best-selling author of Creating Competitive Advantage, published by Doubleday Currency in 2006. Creating Competitive Advantage is now in its 13th printing and ranking in the top 1% of all books sold on Amazon.com. She is also the author of Relevant Selling, published in April 2012 and in its second printing.

Registration for the conference is now open. More information can be found here: http://bit.ly/IronWorkersIMPACTmeeting